Story behind the branding

Within a conference based on the retreat for women in design. The speakers at the conference are all women in the industry that want to share their knowledge and achievements to inspire other women.

To best show the purpose of that conference I decided to show a woman’s profile as my main focus and cover her face with a circle to make her universal, so it would speak to all women. The Within logo is half solid and half translucent to push that concept of “within” and show what’s behind. The conference is about sharing your experiences in order to inspire, to show what’s within you.