Goal

The objective of this project was to choose an existing company and redesign their annual report. While creating the report it was crucial for me to consider the clarity and legibility of all the data while staying on brand.

Approach

I chose to redesign the annual report for Ralph Lauren. To create an appealing and dynamic design, I decided to play with contrast and negative space. The images in my report, which are all from previous campaigns, are connected together forming one shape, leaving a space in between them. In order to design an annual report that connects with the brand, I chose an elegant yet classic color
palette, which relates to what and who Ralph Lauren is. 

(Fictional project)